THE IMPACT OF HAPPINESS INDEX COMPONENTS ON SOCIETAL RESILIENCE

Abstract

The article discusses the issue of measuring the components of the happiness index and their connection with the resilience of society. The study is based on the ideas of behavioral economics regarding the importance of obtaining new knowledge of behavioral patterns and subjective factors of people’s behavioral strategies for building policies and making decisions both in conditions of crises and stressful situations, and for building long-term strategies for the resilient development of society. These issues are especially relevant for Ukraine, which is in a state of long-term crisis (war, destruction, human losses). People are faced with psychological trauma, instability and uncertainty. In such conditions, it is important to understand what behavioral forms help to maintain stability, adapt and recover both at the individual and collective levels. Ukraine must not only fight for its present, but also build the foundation of the future. In this sense, resilience is not a return to the old, but the creation of a new model of life with a society that is able to adapt to challenges, where trust, cohesion and civic responsibility reign. Therefore, the purpose of this article is to identify possible ways to influence people’s behavioral strategies in order to improve their well-being and ensure the resilient development of society. The article examines the basic methodological principles of measuring human happiness, which is used at the international level, provides a description and features of determining individual indicators. Based on data from many years of international research, an analysis of general trends in indicators was carried out and an emphasis was placed on subjective indicators that characterize the feeling of freedom, trust and willingness to help other people, as well as the emotional state of people. Certain crosscountry features and patterns were identified, an attempt was made to establish and explain the factors of influence and the relationships between various indicators. It has been found that traits such as mutual assistance, trust, adaptability and emotional stability significantly affect happiness indicators and allow people to maintain a high rating even in times of crisis and upheaval. Social support and cohesion allow people not to feel alone and to have a sense of security. Involvement in community activities gives a sense of meaning in life. Flexibility and adaptability, the ability to cope with change without stress and excessive anxiety, are also very important aspects. Trust in other people and in the state is directly related to a sense of happiness and well-being.

The study used methods of generalization of information, historical comparisons and analogies, statistical analysis, in particular Natural Breaks Classification (Jenks method) and correlation analysis, graphical method. Based on the conducted research and experience of other countries, general recommendations for building a strategy for resilient development of Ukraine are proposed.

REFERENCES / ЛІТЕРАТУРА

1. VanderWeele, T. J., Johnson, B. R., & Bialowolski, P. T. et al. (2025). The Global Flourishing Study: Study Profile and Initial Results on Flourishing. Nat. Mental Health, 3, 636— 653. https://doi.org/10.1038/s44220-025-00423-5

2. The Declaration of Independence (July 4, 1776). https://www.ruhr-uni-bochum.de/gna/ Quellensammlung/02/02_declarationofindependence_1776.htm

3. Durkheim, E. (1897). Der Selbstmord. Suhrkamp taschenbuch wissenschaft. https:// ru.scribd.com/document/382692647/07-1-1-Durkheim-Der-Selbstmord

4. Diener, E. (1984). Subjective well-being. Psychological Bulletin, 95 (3), 542—575. https://doi.org/10.1037/0033-2909.95.3.542

5. Seligman, M. E. P. (2018). Th e Hope Circuit: A Psychologist’s Journey from Helplessness to Optimism. PublicAff airs.

6. World Happiness Report (2025). https://www.worldhappiness.report

7. Tsygvintsev, I. (2025). Political Socialization and Subjective Happiness of Generation Z In Ukraine: The Impact of War, Institutional Trust and the Information Environment. Political Studies, 1 (9), 137—153. https://doi.org/10.53317/2786-4774-2025-1-7

[Цигвінцев, І. (2025). Політична соціалізація та суб’єктивне щастя покоління Z в Україні: вплив війни, довіри до державних інституцій та інформаційного сере довища. Пοлітичні дослідження, 1 (9), 137—153].

8. Schwartz, B. (2004). The Paradox of Choice: Why More Is Less. Harper Collins Publishers.

9. Bauman, Z. (2000). Liquid modernity. Polity Press. https://giuseppecapograssi.wordpress. com/wp-content/uploads/2014/01/bauman-liquid-modernity.pdf

10. Dunn, E., Norton, M. (2013). Happy Money: The Science of Happier Spending. New York: Simon & Schuster.

11. Smith, J. A., Newman, K. M., Marsh, J., Keltner, D. (2020). The Gratitude Project. How the Science of Thankfulness Can Rewire Our Brains for Resilience, Optimism, and the Greater Good. New Harbinger Publications

12. Kramer, A. E. (2025). Why Anticorruption Watchdogs Are at the Heart of Ukraine’s Unrest. The New York Times Company. https://www.nytimes.com/2025/07/24/world/europe/ ukraine-protests-corruption-zelensky-military-spending.html

13. Rwanda anti-corruption policy (2012). Republic of Rwanda. Office of the Ombudsman www.ombudsman.gov.rw/index.php?eID=dumpFile&t=f&f=30702&token=adb4fb7dde 310a9010741bdedd60735547c6c3b2

14. Bhutan: Glück, Klima- und Naturschutz als nationaler Wert (2023). WWF Deutschland. https://www.n-tv.de/wirtschaft/Ist-Glueck-wirklich-wichtiger-als-Geld-article25442269.html

15. Riley, E. J. (2021). Sharedness as Belonging: Hospitality, Inclusion, and Equality among the Layene of Senegal. Religion and Society; New York, 12 (1), 191—202. https://doi.org/10.3167/arrs.2021.120115