Demography and social economy, 2017, 3(31):149-161
doi: https://doi.org/10.15407/dse2017.03.149
UDC 314.7
JEL CLASSIFICATION: J61, O18, R23

H. Krayevska
PhD (Economics), Senior Research Fellow
Ptoukha Institute for Demography and Social Studies оf the National Academy of Sciences of Ukraine
01032, Ukraine, Kyiv, blvd. Taras Shevchenko, 60
E-mail: kraevskah@gmail.com

MOTIVATION OF RESIDENCE IN RURAL SETTLEMENTS OF UKRAINE
Section: POPULATION LIVING STANDARDS AND LABOR MARKET
Language: Ukrainian
Abstract: Theoretical researches of motivation are generalized in the context of residence. Theoretical principles of motivation of residence are improved in rural settlements on the basis of theory of social territorial behavior. The system of factors of endogenous, exogenous and situational influence on it is offered. An estimation of the habitat on the basis of deprivation in the context of villages and cities is found and the differences that affect the motivation of residence are revealed. It is confirmed that motivational factors of residence in rural settlements are formed in the conditions of inter settlement, regional and territorial differentiation of socio-economic development of the country. It was found that the motivation of residence is formed due to the territorial reflection in which the mismatch of opportunities for satisfying needs in different territories is a strong incentive to move. It is revealed that the demotivating preconditions for residing in rural settlements at the present stage of its development are scarcity of local labor markets, the existence of pronounced deprivation in ensuring territorial accessibility to social services, low development of transport and logistics of passenger transportations. However, the country is characterized by low activity of the population in search of new economic opportunities associated with changing the place of residence. The system of types (territorial availability, material well-being, participation, realization, balance of possibilities) and ways(territorial reflection, behavioral patterns, strategy of social territorial behavior)of formation of motives of habitation formation is substantiated. The necessity of taking into account the motivational aspect of residence in improving the effectiveness of rural development policy and the directions of its improvement aimed at increasing the territorial mobility of the rural population, application of alternative drivers of local development, promotion of development of various forms of self-governance is determined.
Key words: motives, rural settlements, migration, deprivation, place of residence.
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